Is your self worth running your business?

For a long time, I thought business struggles were about strategy.
Pricing, marketing, confidence, consistency.

What I’m starting to understand now is that often they are actually about something much deeper.

Self-worth.

The last couple of years have been heavy for me. A lot of healing, a lot of therapy, a lot of honest reflection after a traumatic period in my life. What I’m beginning to see clearly is how much our relationship with ourselves quietly runs the show in our businesses, whether we realise it or not.

It shapes our pricing.
It shapes our boundaries.
It shapes how we show up.
It shapes how exhausted we feel.

Sometimes it even shapes how we see our own value.

When your nervous system is in survival mode, your business feels unsafe too

If you’ve been through trauma, burnout, emotional stress, or long periods of overwhelm, you don’t just “bounce back” and magically run your business with clarity.

You start operating from coping patterns instead of intention.

You over-give.
You undercharge.
You struggle to say no.
You worry about disappointing people.
You feel guilty for raising prices.
You second-guess your instincts.

Not because you’re weak.
But because your system has learned that safety comes from pleasing, accommodating, and staying small.

That’s not a character flaw.
That’s adaptation.

The uncomfortable truth: self-worth shows up in your numbers

I’ve had to look honestly at the ways my self-worth has shown up in my own business.

Times where I didn’t charge enough for my time.
Times where I doubted the quality of my work.
Times where I worried more about being liked than being sustainable.
Times where I avoided visibility because I didn’t feel “ready” or “good enough.”

It’s confronting to admit, but it’s also freeing.

Because once you see the pattern, you can start to change it.

Healing changes how you run your business

One of the most unexpected parts of therapy for me has been how much it’s impacted my work.

Not just emotionally, but practically.

I’m becoming more aware of where I’m saying yes out of habit instead of alignment.
More aware of where I’m shrinking instead of standing in my value.
More aware of how often women in business quietly carry shame, self-doubt, and pressure behind the scenes.

So many people are running businesses while also quietly struggling.
With confidence.
With identity.
With self-trust.
With feeling “not enough.”

And they think they’re alone.

They’re not.

You don’t need to fix yourself before you’re worthy

This is the part I really want people to hear.

You don’t need to be fully healed to be legitimate.
You don’t need to be perfectly confident to deserve success.
You don’t need to have everything figured out to honour your worth.

You are allowed to grow and build at the same time.
You are allowed to charge fairly while still learning.
You are allowed to set boundaries even when it feels uncomfortable.

Healing doesn’t make you weaker in business.
It makes you more honest, more grounded, and more sustainable.

Maybe the real work isn’t hustling harder

Maybe the real work is learning to trust yourself again.
Learning to listen to your body.
Learning to value your time.
Learning to believe that your work has worth.
Learning that boundaries are not selfish, they are necessary.

Because when your relationship with yourself improves, your business doesn’t just grow.
It stabilises.
It becomes healthier.
It becomes sustainable.

And so do you.